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The State of Online Buying Intent

We graded 493,102 public posts across Reddit, X, LinkedIn and Facebook from May to early October 2026. Here's who is actually ready to buy, and how to find them.

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The State of Online
Buying Intent
What 493,102 public posts reveal about who is actually ready to buy
Conversee

21 pages · 12 findings · 5-step playbook · PDF

Inside the report

Six findings that change how you look for buyers

88%

of keyword matches weren't relevant to the customer's business.

76%

of on-topic, low-intent posts are people broadcasting, not asking.

~4x

more high intent buyers per on-topic post on Reddit than on LinkedIn.

51%

of high intent buyers ask directly for a vendor or a recommendation.

2

tools on the median public shortlist. Get in before the list is set.

92%

of high intent buyers never used words like “ASAP” or “urgent.”

What you get

Built for founders, GTM leaders and marketers finding the next customer.

  1. 01Noise: why keyword alerts flood you with posts that aren't buyers
  2. 02Where buyers are: Reddit, X, LinkedIn and Facebook compared
  3. 03How buyers ask: the questions, shortlists and channel tells
  4. 04What buyers look like: budgets, team size and switching language
  5. 05The playbook: five steps to run an intent-led outbound motion

493,102 posts · 5 months · 4 platforms

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